How to Make Digital Signage Work for Your Store

Enhancing your retail or c-store’s messaging is easy with digital signage—especially if you use best practices. The fact that digital screens are eye-catching, engaging, and dynamic is enough to make an impact. But if you want to really leverage the power of digital signage, there’s a few things you should know.

Below, we’ll go over some of the best ways to use your digital signage solution. That way, your screens can do the heavy lifting for you.

Interactive Digital Signage

Who doesn’t like being able to engage with content? Interactive screens will allow your customers to do a wide range of actions, such as viewing a list of available products or services, paying for their cart or other bills, and signing up for membership plans or promos.

Having the convenience of touch screen service gives your customers a good reason to choose your store over stores that don’t. It’s a major time saver that busy patrons will come to depend on. In fact, without it, your store will be missing a key element of modern shopping.

With interactivity, you can create an experience rather than a simple display. Customers who are used to interacting with a touch screen daily—who isn’t?—will find the format familiar and comfortable to use.

Get with the times and make sure you offer self-service touch screens at your store.

Promote Sales

Let’s face it, in the digital age, static promo signs are too dull and boring. They easily get drowned out by messaging coming from digital screens to the point where some people won’t even see them.

Static signs were good in the past, but now that there’s something much better: digital signage. So why settle for less?

Simply put, your profit margins will increase by making the switch to digital promo content. If you don’t already have a digital signage solution, you’re past due for one.

Attention-grabbing graphics and videos are the best way to spread the word about your products or services. And at the point of sale, your digital screens can be a powerful tool to nudge people toward an unplanned buying decision. Point of sale digital signage is perfect for cross-sells and upsells.

Social Media Content

Adding tickers to any digital signage playlist is super easy. It’s also an effective way to deliver more messaging simultaneously.

You can use funny or entertaining content from your social media feed to add some character to your signage, or use it to inform customers about sales, promos, discount opportunities, or anything else you’d like to share.

You can even mix some posts from your social media pages into your content playlist. There’s a lot you can do to give your social media a boost using digital signage. And in truth, any way you can get customers to engage with your social media channels is a good thing.

Consider asking customers to follow you in exchange for deals and grow your follower list with the help of your digital screens.

Make Your Digital Signage Solution Scalable

With a fully equipped digital signage CMS (content management system) like the one you’ll get from DTS, your digital signage will be totally scalable. If and when you expand, you’ll be able to keep the same set up and simply add more screens to it.

If you already have locations city- or even nation-wide, you can easily use one interface to control all of the screens in your network. And if you choose, you can target the content on each one individually. That way, you’ll be able to leverage the attributes of a certain city, holiday, or time of day.

For example, your digital content playlist can be set to automatically change at 5:00 to reflect after-work type of purchases. This can be set to happen on one or a few individual screens, or across your entire network.

From any device with a browser, you can simply log in to your cloud-based CMS and make additions or changes of any kind on the fly. Having a signage solution this flexible is major advantage.

Dazzle Customers & Highlight Products

Have we mentioned that digital signage is nearly impossible to ignore? Bright, high contrast screens showing dynamic content demand attention. So your marketing messages will have the chance to be delivered. Then, it’s up to you to make them enticing enough to convert.

Commercial screens deliver the same bright visibility night and day, indoors or outdoors. With content that literally glows, your messaging will ‘pop’ in a way that static signs can’t even come close to.

Especially since digital screens offer the option to use video and moving imagery, they can be very engaging. Throw interactivity into the mix and you have an all-out game-changer.

Showing off your newest or most popular products will be a whole lot easier with an advertising tool that’s highly efficient at getting attention.


Digital signage is extremely versatile, and when used with the above best practices, can make a major impact at your retail or convenience store. With help from digital signage, you’ll likely see a significant increase in your bottom line.

The benefits and advantages of digital signage have been proven time and time again by stores all over the world. It’s high time for you to get in on the action.

Get in touch with SignJet today and let us create the perfect digital signage solution for your store.

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